SWOT Analysis

SWOT analysis is done to understand the strengths and weaknesses of your company versus other competitors

Competitive Audit

For each competitor and each site, product, service, or touchpoint, answer the following:

• How do they explicitly position themselves? What do they say they offer?
• Who do they appear to be targeting? How does this overlap or differ from your target audience or users?
• What are the key differentiators? The factors that make them uniquely valuable to their target market, if any?
• To what extent do they embody each of your positive/negative attributes?
• How does the user needs or wants they’re serving overlap or differ from those that you’re serving or desire to serve?
• What do you notice that they’re doing particularly well or badly?
• Based on this assessment, where do you see emerging or established conventions in how they do things, opportunities to offer something clearly superior, or good practices you’ll need to adopt or take into consideration to compete with them?

Competitor Comparison Table

Usability Testing

Usability testing is not just for your own product, you can also test your competitors' products to understand their strengths and weaknesses from a user's perspective.